Klaserie
The Klaserie Private Nature Reserve, part of the Greater Kruger region, is one of the most pristine and beautiful pieces of wilderness we've had the pleasure of spending time on. When the KPNR were ready to tackle their rebrand, we had 25 years of history to honour and a story full of adventure, trial and tribulation. But this forward-thinking reserve was ready to step into the modern world with an identity that would position it as a premium destination. With a commitment to conversation and community initiatives, the reserve needed to reconsider the way it communicated to the outside world. A robust, full day workshop was held on the property and over the span of 18 months, we embarked on an adventure to redefine, redesign and bring to life the lioness as the head of the new brand. She stands proudly at the helm and is supported by a suite of modern, scalable logos that take the brand into the future. We supported the KPNR in getting their signage throughout the reserve updated and refined to ensure every touchpoint was intentionally thought out.
Their internal team handled bringing their website to life based on a foundational website design from us.
Comprehensive brand strategy
Full logo suite & supporting marks
Brand Stationery & signage design
Implementation Consultation
Full website redesign & rebuild
Online website training for internal team
The KPNR's original logo featured a cheetah, a symbol that had become well-loved by the greater community. However, during our in-depth discovery and conceptual exploration, we noted that the Cheetah is not commonly present on the reserve and may be misleading to a greater, international clientele. With their desire to go beyond South Africa's borders, we knew the new logo had to feature a more relevant symbol that would be instantly appealing while still carrying meaning. The lioness was a natural fit - symbolising family values, leadership, skill and strength she is a brilliant representation of what the reserve stands for. A conceptual connection to the infamous mega-pride present in the area and a well-known symbol for a greater audience, the elegant linework brought the idea together in perfect harmony.
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