Cartology Travel
Award winning travel consultancy, Cartology Travel first came to us in 2022 with the goal of revamping their DIY website.Originally built on Wordpress, we needed to elevate their online home into a more premium, streamlined and comprehensive site that could showcase the quality of their offer. The new website, built on Webflow with a complex CMS system and an entirely revamped look & feel saw great success for them and in 2025, they returned to the studio with the goal of refreshing their visual identity in the same way. We were excited to partner with them a second time to take their logo suite, email newsletters and social media look and feel up a notch. We developed a full logo suite, visual brand guidelines, branded templates and tone of voice guide for them to ensure they could move into the future with confidence.
Brand Strategy & Archetype discovery
lite visual branding refresh
brand styleguide & collateral
comprehensive website
Newsletter & social media templates
A nod to the original logo & the founding concept of the brand, the new emblem features a more prominent link to cartography & map line-work. Not only this, but the lines resemble a finger print, a subtle link to the personalisation of each experience & the attention to detail that Cartology Travel commit to. Embracing a slightly larger composition, the emblem commands more focus & feels more intentional. The optional gradient on the emblem adds a layer of visual interest while also being a quiet link to varying landscapes, diverse cultures, layered experiences and helps the emblem stand out.
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