Africa Awaits
Through thoughtful travel, Africa Awaits invites their guests to go beyond the surface and move into something lasting. It’s not just about where you go – it’s how the experience stays with you.
Founded by the wonderful Laura & Alistair, Africa Awaits came to us looking to reinvigorate their website, but after digging deeper we realised it was probably time to reimagine their entire brand identity. So we embarked on a journey to redefine their values, positioning and vision, translating their new strategy into a refined & professional logo suite & colour palette that feels more grown up and fitting for their premium offer.
Through subtle layering, intentional textures and soulful copy, we then crafted their new online home, ensuring that we didn't lose their personal and dynamic touch. Simple yet rich in tone and feel, their new site truly represents who they are and the quality of service they provide their clients. Efficiently built on Webflow, their new website now makes it easier than ever for Laura & Alistair to update and manage their online space whenever they wish to.
We loved every second of collaborating with them and are proud to have gained two new friends in the process.
Lite brand discovery
lite visual identity & Stationery
Social Media Templates
Website strategy & Design
Webflow Development
The newlogo brings together quiet elegance and poetic symbolism, featuring a white egret in flight — a graceful emblem of clarity, perspective, and quiet awe. The refined serif typography speaks to timeless sophistication, while the sculptural “A” glyphs and flowing handwritten “Awaits” lend warmth and modern individuality. This composition captures Africa Awaits’ unique ability to offer grounded expertise with a sense of soulful lift and effortless charm.
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