Chem Chem Safari

ChemChem Safari needed a new online home to mirrior their philosophy of slow safaris. We worked with their team to dermine a new visual language for their online space, relooking at fonts, colour palettes and overall approach to layout. A stylescape led the creative process and the site was developed on Webflow so that the marketing team could self-manage and customise the site into the future.
Creative Direction
Website Strategy & Wireframing
Custom Map illustration
Webflow Development with interractive map



The style was anchored on an editorial feel, with subtle details and elegant type. Gentle overlays and open, white space gives the design lots of breathing room to let the imagery and content shine. The site feels intentionally simple, without any fluff or excess. The hand-illustrated maps bring a beautiful human touch that makes the brand feel more visually dynamic.







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