Hidden Gems
Georgie from Hidden Gems came to us with a vision to take her business to the next level. As she was gaining momentum, she realised her existing brand wasn't conveying the right message. We worked with her to calrify her brand's key message and establish a simple yet strong visual identity for her that would give her the confidence to show up and continue building her business. After her visual branding was complete, we went through a thorough website audit and planning session to strategise the best way forward for her new online home. Armed with a visually striking and custom design, we built out her new website on the Webflow platform, along with a password protected Agent Zone and an easy to use Travel inspiration page where she can share key info with her clientele.
Lite Brand Strategy
Primary Logo, Wordmark & Badge
Letterhead, Business Card & Email Signature
Website strategy & wireframing
Custom website design
Webflow development
our approach
Because Hidden Gems is all about the magic in the "hidden gem", our approach to the logo needed to reflect this concept of finding delight in the unexpected, often unseen elements of travel. We explored a monogram with the H subtly hidden by the G with gentle curves and customisation. The concept didn't need to be too obvious, but rather an elegant and subtle nod to the idea of the business.
The logo mark also includes delicate customisations to the "E" in Hidden Gems, and the "A" in "Travel Co" - these customisations are both nods to icons you would find on a map, signalling how Georgie pours over all the little details to craft the best, most unique experiences for each of her guests.
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